Device42, Senior Digital Marketing Manager

May 2021-Present

Joined Device42 as Senior Graphic Designer in May 2021, managing the corporate brand, designing sales collateral, and supporting multiple departments with creative needs. Promoted to Senior Digital Marketing Manager in January 2023, continuing design work while also overseeing social media and contributing to the execution of digital campaigns.

Highlights:

• Served as the sole designer for the company, delivering creative support across multiple departments and consistently meeting all deadlines without compromise.

• Contributed as a key marketing team member to brand growth and market positioning, supporting Device42’s successful acquisition by Freshworks in 2024.

• Refreshed the corporate brand and collateral to reflect the company’s roots in Hitchhiker’s Guide to the Galaxy, enhancing differentiation in the marketplace.

• Authored a children’s book to help IT professionals explain their roles to their children, overseeing storyboarding, illustration, and book layout.

• 222% increase in posts, 46% increase in impressions, 61% increase in engagements, and boosted engagement rates by 10% through targeted content creation and campaign management in the first year of social media management. (2022-2023)

• Maintained an average engagement rate of 9% on LinkedIn over 3 years.